Million Dollar Copywriting Secrets

Table of Contents
Introduction …………………………………………………………………………………………………………………….4
Chapter 1 ………………………………………………………………………………………………………………………..6
Copywriting Basics: Why Not Hire this Service Out? ………………………………………………………….6
Speaking to Your Audience As if You Were There ………………………………………………………….7
Writing Effective Headlines ………………………………………………………………………………………..8
Writing the Copy ……………………………………………………………………………………………………..10
If/Then Statements ………………………………………………………………………………………………….10
Asking a Question ……………………………………………………………………………………………………11
Shock Value …………………………………………………………………………………………………………….12
Benefits vs. Features ………………………………………………………………………………………………..13
Testimonials ……………………………………………………………………………………………………………14
Backing it Up …………………………………………………………………………………………………………..15
An Offer they can’t Refuse ………………………………………………………………………………………..15
How do they get it? …………………………………………………………………………………………………16
Why should they do it now? ……………………………………………………………………………………..17
Never, Ever Lie ………………………………………………………………………………………………………..18
P.S. ………………………………………………………………………………………………………………………..19
Walking Through an Open Door ………………………………………………………………………………..19
Review ……………………………………………………………………………………………………………………20
Chapter 2 ………………………………………………………………………………………………………………………21
The Basics of Good Writing…………………………………………………………………………………………..21
Speak to the Client …………………………………………………………………………………………………..22
Write the Way One Speaks ……………………………………………………………………………………….22
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Sell the Cure, not the Prevention ………………………………………………………………………………23
Assume They’re not Interested …………………………………………………………………………………23
Don’t be Afraid to Offend …………………………………………………………………………………………24
Don’t Fail Big …………………………………………………………………………………………………………..24
Copy is not King ………………………………………………………………………………………………………25
Multi-Step Mailing …………………………………………………………………………………………………..25
Test, test, test …………………………………………………………………………………………………………25
Sell the Sizzle, not the Steak ……………………………………………………………………………………..26
Constructive Criticism and Rewriting …………………………………………………………………………27
Create a Story …………………………………………………………………………………………………………27
Use Sub headlines ……………………………………………………………………………………………………28
Know the Competition ……………………………………………………………………………………………..28
Including Media ………………………………………………………………………………………………………28
Chapter 3 ………………………………………………………………………………………………………………………29
Making the Process Efficient ………………………………………………………………………………………..29
Using a Professional …………………………………………………………………………………………………30
Putting it all Together ………………………………………………………………………………………………30
Find the Best Copy …………………………………………………………………………………………………..30
Imitation ………………………………………………………………………………………………………………..31
Get Over that Lack of Confidence! …………………………………………………………………………….33
Write Your First Letter ……………………………………………………………………………………………..33
Track It …………………………………………………………………………………………………………………..33
Chapter 4 ………………………………………………………………………………………………………………………34
Copywriting Recap ………………………………………………………………………………………………………34
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Conclusion ……………………………………………………………………………………………………………………..37
Get Started! …………………………………………………………………………………………………………………..38