Maximum Impact Social Media Tactics

Table of Contents
Introduction…………………………………………………………………………………………………………………………………… 5
Tactic #1: Be Consistent with Your Social Media Identity …………………………………………………………………….. 6
Tactic #2: Create a Coherent Social Media Message …………………………………………………………………………. 6
Tactic #3: Create a Twitter Profile ……………………………………………………………………………………………………. 7
Tactic #4: Create a Fan Page for Your Business on Facebook …………………………………………………………….. 7
Tactic #5: Track Your Twitter Results ……………………………………………………………………………………………….. 8
Tactic #6: Think in Terms of Social Capital ……………………………………………………………………………………….. 8
Tactic #7: Using the Twitter Search Engine……………………………………………………………………………………….. 9
Tactic #8: Use Twitter to Conduct Market Research …………………………………………………………………………… 9
Tactic #9: Create a Tutorial Series on YouTube ……………………………………………………………………………….. 10
Tactic #10: Create a Linkedin.com Profile ……………………………………………………………………………………….. 10
Tactic #11: Put a Thumbnail Photo in Your Social Networking Site Profiles …………………………………………. 11
Tactic #12: Lure in Followers by Posting Free, Useful Information ………………………………………………………. 11
Tactic #13: Promoting Your Business Through Blog-Commenting ………………………………………………………. 12
Tactic #14: Encourage Existing Customers to Use Your Facebook Fan Page ………………………………………. 12
Tactic #15: Use Your Own Judgment Over That of Experts ……………………………………………………………….. 13
Tactic #16: Improve Your Search Engine Ranking Position with Linkedin.com ……………………………………… 13
Tactic #17: Integrate Your Social Media Marketing Efforts with Everything Else……………………………………. 14
Tactic #18: Use Forums to Pull in Site Visitors …………………………………………………………………………………. 14
Tactic #19: Link Up with Seasoned Experts …………………………………………………………………………………….. 15
Tactic #20: Remember that Social Media Marketing is Still Marketing …………………………………………………. 16
Tactic #21: Join Networks Related to Your Niche …………………………………………………………………………….. 16
Tactic #22: Link Your Twitter and Facebook Accounts ………………………………………………………………………. 17
Tactic #23: Use Your Facebook Fan Page to Give Your Customers a Behind-the-Scenes Tour ……………… 17
Tactic #24: Encourage Others to Promote Your Twitter Account and Facebook Page …………………………… 18
Tactic #25: Avoid Engaging in Flaming or Fights ……………………………………………………………………………… 18
Tactic #26: Participate in Discussions with Visitors …………………………………………………………………………… 19
Tactic #27: Let Customers Contribute to Your Fan Page …………………………………………………………………… 19
Tactic #28: Use Your Site to Demonstrate How Your Business Helps Others ………………………………………. 20
Tactic #29: Provide Angry or Upset Customers with Compensation ……………………………………………………. 20
Tactic #30: Carefully Consider Trade-Off between Customer Engagement and Your Time ……………………. 21
Tactic #31: Don’t Let Privacy Concerns Stifle Your Marketing Campaigns …………………………………………… 21
Tactic #32: Don’t Live in Fear of Making Mistakes ……………………………………………………………………………. 22
Tactic #33: Using Tumblr.com to Save Time ……………………………………………………………………………………. 22
Tactic #34: Integrate Your Twitter Feed with Your Homepage ……………………………………………………………. 23
Tactic #35: Use Tumblr.com for Longer Tweets ……………………………………………………………………………….. 23
Tactic #36: Tumblr.com vs. Other Blogging Platforms ………………………………………………………………………. 24
Tactic #37: Selecting a Tumblr.com Theme …………………………………………………………………………………….. 24
Tactic #38: Alternatives to Tumblr.com (Ping.fm) ……………………………………………………………………………… 25
Tactic #39: Use Last.fm for Music-Related Businesses …………………………………………………………………….. 25
Tactic #40: Use Your Facebook Profile to Refer People to Your Business’s Fan Page ………………………….. 26
Tactic #41: Pull Your Email List from Your Autoresponder to Find Buyers Who Use Facebook ………………. 26
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Tactic #42: Refer Your New Friends to Your Fan Page …………………………………………………………………….. 27
Tactic #43: Use Your Email List to Find Customers on Twitter……………………………………………………………. 27
Tactic #44: Put Your Latest Updates in Your RSS Feeds for Those with Readers ………………………………… 28
Tactic #45: Truncate Your RSS Feeds to Hook Readers …………………………………………………………………… 28
Tactic #46: Add a “Find Use Elsewhere” Box on Your Website…………………………………………………………… 29
Tactic #47: Use Disqus.com with Tumblr.com………………………………………………………………………………….. 29
Tactic #48: Use Disqus.com (Or Other Services) to Allow People to Comment on Your Site ………………….. 30
Tactic #49: Create a Discussion Forum for Your Website ………………………………………………………………….. 30
Tactic #50: Populate Your Discussion Forum…………………………………………………………………………………… 31
Tactic #51: Make Money from Your Discussion Forum ……………………………………………………………………… 32
Tactic #52: Use PHPFOX to Create Your Own Social Network ………………………………………………………….. 32
Tactic #53: Populate Your Social Network ………………………………………………………………………………………. 33
Tactic #54: Generate Revenue from Your Social Network …………………………………………………………………. 33
Tactic #55: Promote New Products Using Twitter …………………………………………………………………………….. 34
Tactic #56: Using Twitter to Promote a Firesale ……………………………………………………………………………….. 34
Tactic #57: Using Twitter to Grow Your Email List ……………………………………………………………………………. 34
Tactic #58: Creating a WordPress Blog …………………………………………………………………………………………… 35
Tactic #59: Using Your Facebook Fan Page to Send Out Information …………………………………………………. 35
Tactic #60: Using Your Facebook Fan Page to Request Information & Pictures …………………………………… 36
Tactic #61: Using Event Invitations on Facebook ……………………………………………………………………………… 36
Tactic #62: Create a Facebook Application ……………………………………………………………………………………… 37
Tactic #63: Create a Free Discussion Forum on Your Facebook Fan Page …………………………………………. 37
Tactic #64: Have Your Fan Page Open to a Splash Page with Discounts and News ……………………………… 38
Tactic #65: Cross-Promote Your Social Media Accounts …………………………………………………………………… 38
Tactic #66: Create a Twitter Contest ………………………………………………………………………………………………. 38
Tactic #67: Create an iPhone Application that Features Your Feeds from Your Various Social Media
Accounts ……………………………………………………………………………………………………………………………………. 39
Tactic #68: Modify Your iPhone Application for Use with Smartphone Operating Systems …………………….. 39
Tactic #69: Use Twitter to Promote Recent Updates to Your Website …………………………………………………. 40
Tactic #70: Add Digg/Reddit Buttons to Your Website ………………………………………………………………………. 40
Tactic #71: Create a “Tweet This” or “Post This to My Facebook Account” Button ………………………………… 40
Tactic #72: Using YouTube to Talk to Your Customers Directly ………………………………………………………….. 41
Tactic #73: Using the “Insights” Feature on Your Facebook Fan Page to Monitor Your Traffic ………………… 41
Tactic #74: Use Your Facebook Fan Page to Promote Your Fan Photos and Testimonials ……………………. 42
Tactic #75: Promote Your Facebook Fan Page with a Facebook Ad …………………………………………………… 42
Tactic #76: Add a Google Buzz Button to Your Site ………………………………………………………………………….. 42
Tactic #77: Start a Conversation and Get Readers Involved ………………………………………………………………. 43
Conclusion………………………………………………………………………………………………………………………………….. 43