Table of Contents
INTRODUCTION
5 A GOLDEN OPPORTUNITY
7 Who This Guide Is For
7 Who Benefits from Offline Marketing?
8 How Much Is One New Customer Worth?
9 COURSE OVERVIEW
12 MODULE 1 : HOW TO SET-UP YOUR BUSINESS
12 Step One: Order Business Cards
13 Step Two: Create a Three-Page Website Or A WordPress Blog
15 Step Three: Register a New Business Name in the City Where You Live
16 Step Four: Set Up a Separate Business Phone Number
17 Step Five: Set Up a Business Bank Account
19 MODULE 2 : HOW TO FIND YOUR CUSTOMERS
20 Where Is Your Comfort Zone?
20 Finding Clients
21 Finding Clients Is Easy
31 MODULE 3 : SET UP THE MEETINGS
33 Face-To-Face Meetings
34 What Not To Do
35 Price Delivery Strategy for an Initial Meeting
37 Create a Reason For The Second Meeting
38 MODULE 4 : PREPARE YOUR PRESENTATION DOCUMENTS
39 Electronic Form Letters
40 Presentation Packet
43 MODULE 5 : SERVICES, PRICING AND SEALING THE DEAL
43 Services You Can Offer
44 Pricing Packages
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